Now let’s talk about advertising. Let’s get Craigslist out of the way. I know a lot of people don’t like it, but just as many like it a lot. Here’s what I’ve discovered. In certain parts of the country, it works great. In other parts, it’s dismal.
In Washington D.C., when you run a Craigslist ad, within several seconds, you’re not even on the first results page anymore. You would have to constantly put ads out in Washington D.C. to get any recognition from Craigslist. You also have to know the best time of day to post, based on your area of the country.
I don’t care if you’re in San Diego, or Portland, Maine. Every area has an optimum time of day to post on Craigslist.
Here are some of the ones I’ve discovered: In Western Pennsylvania, mid-afternoon (2:00-3:00pm) ads got the greatest response.
In Tidewater, Virginia (Virginia Beach, Norfolk, Campton, Chesapeake), you typically need to post a minimum of twice a day. Usually right around the morning rush hour, and again later in the afternoon. I’ve discovered a lot of people look at Craigslist on their phones while they’re sitting in traffic.
In certain parts of the country, you need to post three times a day. A lot of the gurus were teaching that for a while. “Hit Craigslist three times a day, morning, noon and night.” I agree. But some areas are better when posted to later in the evening.
On the West Coast, typically the after-dinner hours work best. I don’t know why. That’s just the way it is. There are rules to the game when advertising on Craigslist.
One of the best things you can do is advertise inventory you have on listings – duplexes, three units, or ten units. Put them out there. And then in the same ad, promote one of your other services, like property management, for example. Or offer a free newsletter or a free report.
Offer an article you recently wrote. Always multiply your efforts, because here’s the deal. Most people looking at Craigslist Real Estate are not looking to find out what services you offer or to get your free report.
You can post in the service area, but they’re not looking there. They’re looking at properties. So you need to offer your other services within those ads.
Another trick I really learned to master is social media. Facebook and LinkedIn. Not so much Twitter. But I am really big on LinkedIn. I belong to multiple groups, all specifically related to Real Estate investing, or Real Estate agency.
My profile is pretty robust. I talk about the books I’ve written. The training courses I’ve created. The skills I’ve developed. I have over 1500 LinkedIn connections. LinkedIn has a lot of capabilities, but where I really want you to focus right now is Facebook.
Facebook has now opened things up so you can market and advertise like on no other medium. Just trust me on this. Go look at https://www.facebook.com/myinvestmentservices and you’ll see what I’m talking about. You can even look at some local sites, like Win Realty Advisors and Hampton Roads Real Estate Guide.
I highly recommend you take a class on Facebook and learn how it works. Kim Walsh-Phillips of IO Creative is an awesome service provider. She really knows what she’s talking about. Before I met her, I was floundering on Facebook, spending thousands of dollars a month. All I got was “Likes.” After I took her class and paid for some personal coaching; now I spend only a few hundred dollars a month on Facebook, but get hundreds of opt-ins.
Kim showed me how to leverage my free report, my free e-book, and my free webinar to get qualified leads. It works people! That opt-ins becomes my clients. Facebook is huge. Just don’t ever abuse the privileges it gives you. If you do, you’re going to get shunned, un-friended, un-liked, unconnected, and you’ll be unsuccessful. Learn Facebook and follow the rules of the game and you will be successful. Jump in while the getting is good!
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