Brian Devine specializes in marketing for dentists, but his expertise and growth tactics are effective in a multitude of different verticals. He has degrees in both marketing and computer science, which turned out to be a powerful combination as the Internet took off in the mid-nineties. It doesn’t matter if your page is getting traffic if people are leaving when they get there, so Brian helps dentists to develop and execute a marketing strategy that does both. Marketing is something professionals don’t have enough time for, and by delegating it to someone like Brian, you can focus on your business instead.
The Birthday Campaign
One example that highlights Brian’s creative-driven strategy is the birthday campaign he did for a client. An experienced practitioner opened a new practice and he needed to fill chairs as soon as possible, so the birthday campaign was created to get prospects in the door with an irresistible value proposition. Brian was able to target people in the area based on their susceptibility to conversion and sent them a promotional email on each of their birthdays offering a free whitening.
Over 200 Leads
The birthday campaign saw a lot of success because they only ran an ad for seven days before switching to a different comp. That helps with the first step of outbound marketing, which is getting people to engage with the ad. After that, you need to provide a “holy smokes offer” to make people fill out the form (free whitening). Then, they are taken to a landing page where they have to choose whether or not they are going to contact the business. And from there, the conversion is on the business. Brian’s client received over two hundred leads from this campaign alone, but there are countless methods Brian uses to hit the target from every angle. If you are interested in learning more about Brian’s services, listen to his episode, “Why You Should Delegate Marketing to a Third Party Agency.”