A vision without goals is just a dream. To dominate the 2026 real estate market, you need goals that are clear, measurable, and aligned with your North Star.

Too many agents write goals that sound like this:
✔ “Close more deals.”
✔ “Make more money.”
✔ “Grow my business.”

These goals are vague—and vague goals produce vague results.

Your 2026 Real Estate Goals Must Be SMART

• Specific: “Close 24 transactions”
• Measurable: “Generate 200 leads monthly”
• Achievable: “Add 3 cash-flowing rentals this year”
• Relevant: “Build an investor pipeline for long-term wealth”
• Time-bound: “Achieve by Q4 2026”

The 4 Types of Goals Every Real Estate Professional Needs

1. Income Goals

How much do you want to earn in 2026?
Break it down into:

• Closings per month
• Average commission
• Price ranges you want to specialize in
• Investor deals vs residential deals

2. Lead Generation Goals

The agents with the biggest pipeline win every year.
Example goals:

• 300 new leads monthly
• 6 open houses per quarter
• One investor seminar per month
• Weekly outreach to your sphere

3. Skill Development Goals

Markets evolve. So should you.
Examples:

• Master AI tools for lead nurturing
• Improve negotiation skills
• Learn multifamily deal analysis
• Get certified in a specialty (Luxury, NCREA, CRS, SFR)

4. Wealth-Building Goals

Don’t just help others build wealth—build your own.
Examples:

• Buy 1–2 rental properties
• Invest in STRs or MTRs
• Flip one property
• Build a cash-flow portfolio

How to Make Sure You Hit Your 2026 Goals

Break every goal into quarterly checkpoints:

• Q1: Set up systems
• Q2: Scale lead generation
• Q3: Improve conversion rates
• Q4: Increase retention, referrals, and repeat clients

---

Our NEW book is out!!!Let’s face it. No Real Estate market ever stays the same. The market goes up and the market goes down. Anyone can make money in an up market. 

The trick is to make money in one that’s down.

This book will show you how to not just survive but thrive in both!

Global Investor Agent: How Do You Thrive Not Just Survive in a Market Shift?Get your copy here: https://amzn.to/3SV0khX

---

A portion of all our proceeds goes towards the support of the Healing House Foundation. The Healing House Foundation is a 501(c) (3) non-profit public charitable organization. Our main goal is to provide housing for those in need. We seek to assist the homeless, single moms and abused women, wounded and disabled veterans, and those recovering from alcohol and drug addiction.Visit: http://globalinvestoragent.com/the-healing-house-foundation

---

Attention Investors and Agents

• Are you looking to grow your business?
• Need to connect with aggressive like-minded people like yourself?
• We have all the right tools and the knowledge to properly put those tools to use.
• Visit: http://globalinvestoragent.com/join-gia-teamto see what we can offer and to schedule your FREE consultation.

---

Be sure to visit our Podcast page with over 200 Podcasts in our library to advance your knowledge: