Special Report

by | Jun 23, 2022

7 Reasons Real Estate Investors Should Get Their Real Estate license
A compelling story on how getting your license can increase your  profit 10 fold and how much not having it cost you!
Getting my real estate license was probably the greatest single improvement I made in my real estate investing business. It not only made investing easier for me, it opened up doors for creating massive wealth and income that produced profits far exceeding what I was making on my investments alone. There are seven basic benefits that I gained by getting my real estate license. They are:
  1. Direct access to information and properties.
    1. It gives you direct access to real estate information related to the properties themselves. Zillow, Trulia, Realto.com, etc. are all leech systems. In other words, they get the bulk of their data form the one true source, the MLS! What’s even worse is that their data isn’t complete and they don’t have adequate systems in place to keep the data current. For example, have you ever seen Zillow attempt to display a multi-unit property correctly? They can’t get it right because their systems are designed to focus on single family homes! And when a property gets sold it looks like it still active for sometimes months! What’s most important is that when you are an agent data from the MLS is available to you in abundance and much of it just can’t be gotten anywhere else. This can broaden your investing activities and achievements. One of the best developments recently is that a lot of MLS systems are now integrated with the local tax records.
    2. You also get a key pad allows you to have direct access to properties that are for sale. You can make arrangements to see properties yourself without being dependent on another agent to gain access.
  2. Access to a new world of tools.
Getting your real estate license makes it possible for you to participate in further education that you wouldn’t get otherwise and providing you with even more tools of the trade like hundreds of contracts, disclosures, notices, addendums, spreadsheets, calculators, checklists, and marketing tools and techniques you can use to attract more sellers and buyers of your investment properties.
  1. Grow your network
Getting your real estate license opens up a whole new world to you allowing you to develop a prosperous, vibrant, and robust network of colleagues on a global scale. Every one of your new contacts could be a new source of properties, funding for your investments, sellers and buyers not just in your home town but literally anywhere!
  1. Make and keep your own commissions.
Even if all you did was get your license for yourself you can now earn and keep your own commissions, you could use those commissions to buy more properties. You could use those commissions to offset the sales price or expenses related to the purchase or sale of properties. It not only gives you a source of income it gives you another tool in your arsenal of negotiating strategies!
  1. Quickly develop an additional six figure system that provides wealth and income in any economy anywhere. The world of possibilities is almost limitless here! It all starts with you using your license to serve your fellow investors. For example:
    1. Use your license to work with Flippers. You earn a commission when they buy the property. You earn a commission when they sell the property. And you may even earn a commission if you find the buyer for their property. This essentially could give you three commissions from one client and one property! Let’s say they bought the house for $100,000. Then after they remodeled they sold it for $200,000. Assuming 3% commission per side (listing side and selling side), you would earn $3,000.00 ($100,000.00 X 3%) on the first transaction as the selling agent, $6,000.00 on the second transaction as the listing agent ($200,000.00 X 3%) and possibly $6,000.00 again on the second transaction if you are also the selling agent who brought the buyer. That’s a possible $15,000.00 in your pocket from one investor and one property. This is a very average deal. Can you use an extra $15,000.00 right now?
    2. Use your license to work with rental investors. Rental investors, like me, typically grow from buying small rentals to buying larger and larger buildings costing more and more money and therefore earning you larger and larger commissions! And there’s more.
    3. When you work with rental investors, at some point they will require property management. And you’re just the person to provide it! Assume they had ten units with an average rent of $1,000.00 and you charged 10%. You could earn $1,000.00 residual income per month for coordinating rent collection and maintenance calls – maybe 5-10 hours per month. You could also earn a leasing fee equal to one month’s rent every time you fill a vacancy. Assume that is one per month (turnover rates are actually higher). Now you’re up to $2,000.00 per month. That’s only 10 units. Imagine if you had 100 units. Get the picture?
    4. Working with wholesalers can also produce substantial income. There are some basic rules to follow if you are an agent who wholesales or who serves investors who do. I dive into that in little more detail in my book “Path to Profit, Investors Vs. Agents”. For now suffice it to say that you can profit handsomely by doing this the right way where everybody wins.
    5. You get far more referrals from investors to other investors and owner/occupants than you ever will form owner occupants alone. Think about it. When an owner occupant signs the settlement sheet, they only want to get the key to their new house, unload the truck and jump in the pool. You are now in their past. Now imagine your investor after closing. Later that day that investor will be hanging around with his neighbors, co-workers and/or family members and proudly showcasing his latest exploit. They invariably will ask him how he is doing all of this and he will invariably say “Oh, I have this awesome Investor-Agent who knows how to help me get the best deals”. Can you see now why I always got so many referrals from my investors – without me even asking?
    6. As a result of working with investors you will by default get their owner occupant business and that of their tenants who are looking to buy their own homes. If you don’t want to be a traditional agent (and I didn’t either), you can refer these deals to traditional agents and earn a 25% referral fee for doing so!
    7. Before long you will find yourself needing to build a team around yourself in order to keep growing and profiting. This will be expanded upon in the next two sections.
If all you did is what I just described in #5 above you would be able to live life in the lap of luxury. But it doesn’t end there. That is only the beginning. This is where things really get interesting.
  1. Quickly build and grow your own brokerage business to a 7 figure income stream.
Assuming you have made the wise decision to implement what I did and is described above you may now be ready to go from linear growth to exponential growth. It may now be time to create your own brokerage business. The details of this endeavor are well beyond the scope of this book. However, just imagine if you had 5, 10, or how about 50 agents doing what I described above and you as the owner of this new brokerage company got a piece of every pie that came through your agents respective doors. I grew my brokerage company from 8 agents at launch to 50 agents in less than three years. This all occurred during the great recession when all other brokerage companies were shrinking. My brokerage company, Win Realty Advisors, was the fastest growing brokerage company in Western Pennsylvania during this time. I focused on investors while all others who were focusing on owner occupants were going out of business. I actually grew a pretty profitable owner occupant business as a result.
  1. Follow the clear path to creating a Property Management business.
What will soon follow is the next logical step in your growing empire. Start your own property management business. Your investors will want it. You can provide it. Start small and develop the skills and systems necessary to create and grow this rock solid profit producer. I started with my own units. When I had systems and people in place I added about 40 of my clients units. When I mastered the business of managing other people’s properties at the level I started to take referrals. In less than three years I grew to almost 700 units. I spent almost no money on advertising. It was virtually all done by word of mouth. This is a very stable business because your income comes off of the top of your clients income. You can earn income from charging the vendors who you hire to serve your clients a fee. You get to keep late fees. You get to keep application fees. I haven’t even described what happens when you start marketing. Suffice it to say that you can grow quite rapidly when you grow properly.
  1. In conclusion, it’s not an “OR” world, it’s an “AND” world. Investors should get their real estate license and serve other investors, thereby, opening up a very relevant and easy to implement line of business that compliments and leverages their already existing investing activities. I was able to leverage my license as an income producing asset just like a rental property and run it like a business because I saw opportunity and I seized it. I walked the talk. I produced results because I am an investor and I leverage not just my investing activities but my knowledge and experience to serve other investors and I have been amply rewarded for this and so can you.
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