Episode 297: Building Equity Through Fractional Ownership, with Frank Rohde
Frank is a 3x entrepreneur with a passion for the intersection of fintech and math. Frank originally hails from Germany. Early attempts at becoming a child prodigy violinist were unsuccessful which forced his parents to abandon any hope or supervision. Left to his own, Frank quickly became famous for wrestling rattlesnakes and kayaking. His sister meanwhile became a child prodigy violinist. Looking for a brighter future, Frank moved to California where his first job was a choice between watering marijuana plants in the Northern California mountains or building a neural network-based prediction engine for horse racing results. Ever focused on doing the right thing, he built the neural network for horse racing. Several other lucky turns led him to stay in the US and eventually graduate from the Wharton School at the University of Pennsylvania with a BS in Economics. Since then, he’s been a consultant at Oliver Wyman, started an online insurance company, spent 4 years at FICO, and grew Nomis from <$2M to $25M+ in ARR before selling it. His most recent challenge is building Ownify – a new path to ownership for the ~2M first-time homebuyers each year.
What You Will Learn:
- Who is Frank Rohde?
- Frank shares his early life in Germany and his experience as an exchange student in California.
- Frank’s experience starting an online insurance company, eCoverage, during the first internet boom.
- What motivated Frank to start eCoverage during the first internet boom?
- What challenges did he face in launching an online insurance company?
- As CEO of NOMIS, what strategies did Frank implement to drive significant growth in mortgage pricing, and what were the key challenges he encountered?
- How does the rigid nature of the mortgage industry and its reliance on government-sponsored products impact home buyers?
- Frank shares the importance of metrics, goal setting, and the OKR process in entrepreneurship.
- The diminished effect of mortgage interest tax deductions for first-time buyers.
- How does the shortage of housing supply impact prices for first-time home buyers?
- What is Ownify’s mission in assisting first-time home buyers, and how does it differ from traditional approaches?
- How do customers live in the home while gradually increasing their ownership share through Onify’s model?
- What investment opportunities does Ownify’s model present for potential investors?
- Why is collaboration with real estate agents crucial for Onify in assisting first-time home buyers?
- What innovative aspects of Onify’s approach have the potential to reshape the landscape of home ownership?
- Frank shares how everyone can contact him.
Additional Resources from Frank Rohde:
- Website: https://ownify.com/
- Email: frank@ownify.com
- Phone: +1 (415) 549-1939
- LinkedIn: https://www.linkedin.com/in/frankrohde/
- Facebook: https://m.facebook.com/ownifyhome
- YouTube: https://www.youtube.com/@ownifyhomes
- Instagram: https://www.instagram.com/ownifyhome/
- Twitter: https://twitter.com/ownify
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